Monday, September 6, 2010

Pocketstop Fast Codes

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Fast Codes or QR Codes are the next evolution of Pocket MarketingThey will eventually replace inbound text messaging with keywords as a way to engage with mobile content.

A Fast Code is a 2-Dimensional barcode that is printed on billboards, magazines and newspapers.  It can even be displayed on TV or computer screens.  A Fast  Code is scanned by an ordinary cell phone using the camera feature.  Once scanned, a Fast Code Reader application, that is installed on the device, reads the barcode and responds accordingly.  The Fast Code contains instructions such as a link to a mobile web page, which will cause the cell phone to download a game, ring tone or application.  It can even pull up mobile websites or activate Mobile Offers on a handset.  It can also be used as an activation technique much like text message short codes with keywords are used today.

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