
Sport
Background
Your customers have more choices and more information than ever before. How do you reach them? How do you cut through the clutter and connect with them? How do you engage with them and make their experience interactive? How do you keep them coming back?
Sure, you advertise. You might use TV, radio, print, direct mail, email, events or the internet and spend thousands of dollars but do you truly know if those hard-earned dollars are working for you? How do you differentiate yourself from the other sports that are doing the same thing and trying to reach the same consumers? Are you able to reach your audience to deliver messages or communicate unique offers that are relevant to them at a time when they are most likely to respond? Are you able to engage with fans and spectators while they are in the stands, mobile and active? Now you can.
The Solution
Break the advertising mold and start connecting via wireless Pocket Marketing™. You need the Pocketstop™ mobile solution for sporting events and stadiums.
Only Pocketstop helps you build your own mobile database of highly targeted, cell phone carrying, sports-crazed customers and allows you to connect with them at just the right time. You can even connect and engage them while they are in your stadium or sports arena, which allows you to interact with them like never before. The program is 100% opt-in, which means you are creating your own distribution list of people that want to hear from you and stay connected.
Best of all, Pocketstop’s mobile technology is less expensive and more effective than traditional advertising. For less than a quarter of the price of a postage stamp, Pocketstop delivers response rates over five times higher than any alternative. No other media works like Pocketstop. All you need to do is include the mobile registration option on signage, on screens, score boards, broadcast over the PA, on your website or in any other communications you currently utilize.
Pocketstop is the ideal marketing medium and engagement channel for sporting events and stadium owners to:
- Announce games & sporting events
- Distribute special promotions & coupons
- Promote different types of events held in your stadium or arena
- Send out reminders
- Provide branded content, such as newsletters and updates
- Engage customers with contests, polls and quizzes
- Allow fans to post comments or upload photos
It’s all about Pocket Marketing – using mobile technology to send information, engage audiences and distribute offers to the right customers at the right time.
The Results
Pocketstop delivers customers to your door and allows you to:
- Build your own distribution channel for the highly coveted third screen (the mobile device)
- Easily track and measure the results of each advertising campaign
- Maximize your marketing budget with significantly higher response rates than traditional coupons for a fraction of the cost
- Build an ongoing relationship with current customers to keep them coming back
- Develop relationships with new customers through viral, word-of-mouth campaigns
- Engage with fans and spectators to make the experience interactive
Your fans are in the stands and your customers are on the go, now your marketing is, too.
Contact us today to learn how easy it is to connect with your customers with your own Pocket Marketing campaign.
Tags: mobile | cell phone | text messaging | SMS | sports | sports marketing | sports coupons | sports promotions | mobile marketing