Industry Overview
Pocketstop’s™ platform and suite of services can benefit any company within any industry. However, there are certain industries where Pocket Marketing™ can quickly complement an existing strategy or be combined with an existing email marketing program to increase uptake and redemption. Here are some industries where Pocket Marketing™ can quickly affect the bottom line. These industries are characterized by the following traits.
- Multi-location (franchised or corporate owned)
- High frequency of use (products, services, entertainment options and food items)
- Couponing nature (restaurants, retail, entertainment options & services businesses use discounts to drive business)
- Email marketing currently in use (companies that have existing email programs can easily add Pocket Marketing™ , but hurdles exist)
- Measure, tracking & ROI is a must (companies that need to track advertising spend, track redemptions & measure campaigns need Pocket Marketing™ )
- Need to lower the cost of customer acquisition (most industries have a customer acquisition cost between $25 to $35; however some companies such as those that sell insurance products can spend as much as $400 to acquire a new customer)
- Event-based marketing or promotional marketing is in use (Pocket Marketing™ can be combined with traditional experiential marketing to provide added benefits)
Please click on the Industry menu headings to gain a better perspective on how Pocket Marketing™ works.
