7/28/2010 – Four Reasons Brands Must Check in to Foursquare. Now

Foursquare has more than 2 million users; Loopt 4 million and MyTown 2.5 million. And these users are influencers who often have wider reach than the Average Joe, so if they post their Foursquare updates to their other networks, a marketer’s overall reach can be even more significant.

7/28/10 – Survey: Apps, ads & coupons top retailers’ mobile plans

Seventy three percent of U.S. retailers are now actively embracing mobile marketing efforts, with another 20 percent closely evaluating the channel, according to a new survey conducted by Forbes Insights in association with Research In Motion.

7/23/10 – Pew survey: Over a third of U.S. adults now access the mobile web

African-Americans and English-speaking Latinos are at the forefront of mobile web growth in the U.S. Pew reports that mobile handset ownership is higher among African-Americans and Latinos than among whites (87 percent versus 80 percent), with minority subscribers leveraging a much greater range of mobile data services–64 percent of African-Americans now access the mobile web, growing from 57 percent in 2009.

7/15/2010 – Pocketstop Mobile Marketing powers Frisco, TX mobile coupon program

Our City of Frisco program made the nightly news here in Dallas. Click here to watch a video of the program as it was featured on The 33’s news broadcast.
Here is a link to the full article. http://www.the33tv.com/news/kdaf-frisco-shopping-text-story,0,961533.story
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Posted by: Brian Teague

7/6/2010 – Groceries, dining top interest in Mobile Marketing alerts

Among users receptive to mobile marketing, 68 percent say they would like to receive discounts on groceries, with 64 percent desiring promotions and offers from nationwide restaurant chains–58 percent want alerts tied to entertainment products and availability (e.g. movie tickets and concert tour dates), and 50 percent hope for promotions tied to fast food.

7/2/2010 – New Loyalty Marketing for Casinos involves Mobile Marketing & Social Media

This article talks about loyalty marketing for Casinos and how Mobile Marketing & New Media methods can help improve Player’s Club performance.