6/29/10 – Wendy’s latest mobile coupon campaign hits the spot, sort of…

The other evening, I had to work late.  As I was leaving the office, I decided to run by Wendy’s instead of cooking up something fresh at home.  After all, I’m a busy Mobile Marketing Media Mogul and I was pressed for time.
Seeing as I was in a hurry, I opted for the drive-thru where I [...]

6/29/10 – Pocketstop Mobile Marketing adds support for Canadian clients & end-users

Pocketstop™ is proud to announce immediate availability in Canada.  Now companies and consumers, located north of the border, can take full advantage of Pocketstop’s features and service offering. This includes SMS text messaging, mobile websites and mobile applications as well as program development, creative services and campaign management.  The following carriers have been added to [...]

6/16/2010 – How to Use QR Codes for Small Business Mobile Marketing

This is a good article on QR Code marketing for small business.

6/22/2010 – CALLING ALL MARKETERS: Adding Mobile Marketing to Your Services List Makes You a Hero With Your Clients!

Mobile is the hottest communication tool and you need to be ready to help your clients with it,” says Dushinski. “At the very least you must be able to offer a mobile website solution and a text messaging campaign. It will soon be as common as making sure your clients have a website and an email list.”

2010 – Baby Boomers Fastest Growing Group for Text Messaging

There are some great stats in here with respect to Baby Boomers & women.

6/17/2010 – MMA: Users ages 18-to-34 driving m-commerce adoption

This is a great article about m-commerce and the associated adoption by 18-to-34 year olds.

6/14/2010 – ESPN’s World Cup mobile content yields 8M views

After the first two days of matches, the results are in and they are good.

The sports media giant’s mobile offerings, including ESPN Mobile Web, the ESPN 2010 FIFA World Cup App and ESPN ScoreCenter App yielded 8.2 million visits and 50.4 million page views over Friday and Saturday. ESPN adds that mobile platforms also generated 555,000 video views over those two days.

5/11/2010 – Study: Mobile Ad Budgets On The Rise, Clients Find Branded Apps Most Exciting

Spurred by interest in formats like branded apps and mobile video, 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months, according to a new study by MediaPost’s Center For Media Research and digital research firm InsightExpress.

5/14/2010 – OMMA: Beyond Branded Mobile Apps, The Future Of Mobile Lies With HTML5 And iAd

Despite the hype surrounding the mobile app space, mobile agencies suggest new technologies could help “turn marketers’ attention away from the crowded branded app space.” With surprising “anti-app” sentiment, panelists warned advertisers not to dive into the app space just yet, and instead place emphasis on formulating clear mobile strategies before deciding which channels are best suited.

6/11/2010 – Video: Founder Dennis Crowley Of Foursquare Talks Business At Startup 2010

Great video on the genesis of Foursquare.

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