5/20/2010 – ABI forecasts 40% mobile marketing CAGR through 2015

While marketers spent less than $500 million on mobile campaigns in 2009, ABI cites increasing mobile application downloads and the advent of HTML5-enabled web-based apps and services as catalysts behind the anticipated growth.

5/20/2010 – Preferences the key to mobile advertising

As mobile advertising proliferates, Forrester Research, in a recent report, indicates consumers will grow weary of the frequency of marketing messages pushed through phones, and marketers will have to come up with more creative ways to stay close to their customers and prospects. “Brands that offer contextually relevant messages and allow for consumers to control when and how they engage from their mobile devices will best avoid this coming resistance,” he said in a recent report.

5/20/2010 – SMS: The gateway to mobile advertising

This is a great article that highlights the power of SMS Marketing.

5/7/2010 – Cell Phone Usage Stats Are In, Apple & HTC Aren’t Even In Top 5

Please click on READ MORE to access the full article: http://www.mobilemarketingwatch.com/cell-phone-usage-stats-are-in-apple-htc-arent-even-in-top-5-6382/ Posted by: Brian Teague
This article gives some good insight into the market dynamics in the mobile space.   In terms of mobile content, SMS still reigns with 63.7 percent of U.S. mobile subscribers using text messaging on their mobile device, up 0.6 percentage points versus three [...]

5/6/2010 – Report: Mobile App Downloads To Peak In 2013, After That It’s All About The Mobile Web

Please click on READ MORE to access the full article: http://www.mobilemarketingwatch.com/report-mobile-app-downloads-to-peak-in-2013-after-that-its-all-about-the-mobile-web-6372/ Posted by: Brian Teague
I’ve been saying this all along and now it’s nice to finally get some backing from a major research firm.  This happens in every technology lifecycle.  First come the downloadable client / server apps and then come the browser based apps. The [...]

Active Life – Pocketstop’s Make the Movement…Moments of Health activity

Yesterday, the Pocketstop Mobile Marketing team participated in Active Life’s Make the Movement Day.  Active Life is a non-profit organization that is geared towards healthy change in America.  Ordinarily, the Pocketstop team enjoys a company subsidized sandwich program (much like Google ), but on the 5th of May, we changed our habit and headed [...]